Developing Retail and Promotion Strategies Essay

Developing Retail and Promotion Strategies - Essay Example A regional shopping Center is expected to have high customer traffic and hence implementing a promotion strategy would help convince large numbers of people to purchase a product. The firm requires coming up with a mission statement that will help their customers understand why the product suits their needs. The location of the regional shopping center should also be strategic such that many customers have easy access to it (Rogers, 2001). Customers may decide to purchase commodities in a certain shop just because it closer to them even if other factors such as price are no favorable. A convincing mission statement will lure customers into purchasing a certain product over another. The shopping center should focus more on product organization in their shelves and stores. A customer may decide to purchase a commodity just because they saw it in the shelves. Product organization may also convince window shoppers on purchasing a product they saw(Voss & Seiders, 2003). It is therefore im portant to ensure that the products catch the eye of the target market. The shop may also use modern strategies such as internet marketing to convince them to purchase a product at a certain retail center. However the cost consideration of such a method should be well evaluated so that it does not affect the profit percentages. Direct marketing could also be very effective in a regional shopping center. The firm may decide to employ people in the shop who will talk to the customers and convince them to purchase a certain product. This method has an advantage over the others since there will be a direct response from the customers and hence adjusting to fit the market will be very easy for the manufacturer (Bhatia, 2008). A new restaurant will obviously be experiencing low numbers of customers and will require critical retail and promotion strategies in order to

Broadening Your Prospective Essay Example for Free

Broadening Your Prospective Essay 1. Compute the activity-based overhead rate for each activity cost pool. Activity-based overhead is determined by dividing estimated overhead by the estimated cost drivers. Activity cost Pool Estimated Overhead /Cost drivers=ACB Overhead Rate Market analysis 1,050,00015,000$70 Product Design2,350,0002,500$940 Product development3,600,00090$40,000 Prototype testing1,400,000500$2,800 2. How much cost would be charged to an in-house manufacturing department that consumed 1,800 hours of market analysis time, was provided 280 designs relating to 10 products, and requested 92 engineering tests? The total charged to an in-house manufacturing department would be $1,046,800. This dollar amount is determined by multiplying the overhead rates of each activity to the amount consumed for that activity and added together for a total. (1,800*70= 126,000), (280*940=263,200) (10*40,000=400,000), (2,800*92=257,600) 3. How much cost would serve as the basis for pricing an RD bid with an outside company on a contract that would consume 800 hours of analysis time, require 178 designs relating to 3 products, and result in 70 engineering tests? $539,320 would serve as the basis for pricing an RD bid with an outside company because that dollar amount is the breakeven point. (800*70=56,000), (178*940=167,320), (3*40,000= 120,000), (70*2,800=196,000) 4. What is the benefit to Ideal Manufacturing of applying activity-based costing to its RD activity for both in-house and outside charging purposes? The benefit to Ideal Manufacturing of applying activity-based costing to its RD activity for both in-house and outside charging purposes is it will allow the company to gain control of the operating costs of the department. Activity-based costing allows a company to appropriately assign overhead head cost. For example, Ideal manufacturing activities fell into four pools and activity-based costing helped the company to properly allocate its overhead dollars. Under using or over using overhead dollars means the company has to supplement those funds from or to another activity which is a waste to the company. The basis of activity-based costing is to assign cost only to those activities of a product that is actually using the activity in essences cutting costs. This is not only a benefit to Ideal Manufacturing but to any company that is looking to become more efficient and effective.

Definition Essay - The Many Meanings of Community -- Definition Essays

Definition Essay - The Many Meanings of Community Community is a common tool of the English language to categorize people and put unique individuals into a single group.   However, what is the real meaning of community?   Community can be used as a noun or an adjective and it has a plethora of meanings in the dictionary. The Oxford English Dictionary defined the word community in two pages worth of different meanings.   The earlier definitions (from the 17th century) defined community as â€Å"the quality of appertaining to or being held by all in common; joint or common ownership, tenure, liability† and a â€Å"common character, quality in common, commonness, agreement, identity.†Ã‚  Ã‚   Then in the later definitions (used in later times like in the 18th and 19th centuries) community was defined as â€Å"life in association with others; society, the social state.†Ã‚   (The Oxford English Dictionary) It is interesting to see that community goes from meaning a common interest or defining characteristics to living in the same society with other people that could have no common interests or defining char...

Impact of Free Newspapers in China Essay

With the development of technology and economy in major cities in China, the city’s RRT(Rail rapid transit) is experiencing an unprecedented growth and progress. Metro as the city’s RRT, is playing a significant role in the development of urban transportation. At the same time, Metro also plays a unique role in culture development as the culture carrier in the city. It is obvious that in modern cities, the number of metro passengers are surging, which indicates that the power of spreading can provide a good opportunity for the growth of media. The rapid growth of RRT creates a great potential and vast development for the city’s business and culture. In the age of timeliness and demand for information, the media plays a crucial role in informing the public. Against the background, the free circulation tabloid makes its first appearance in China. These tabloids are advertising vehicles that contains news. The content is easy to read in minutes. Metro Express came onto the scene on March 16, 2004, published by journalism group of Liberation Daily, marks the birth of China’s free newspaper. In 2006, Oct.8th, The tabloid Guangzhou Metro Daily, published by Guangzhou Daily Press Group and Guangzhou Metro Corp, carries 24 colour pages with news, consumption information and supplements. In 2010, Dec.8th, the signing ceremony was held by Shenzhen Press Group and Shenzhen Metro Gorp, it means that the first free newspaper in Shenzhen-8 in the morning is born. Besides, Until 2011, Hong Kong has its 5th free newspaper-Sharp Daily on the market,, the other four are Metro Daily, Headline Daily, am730 and Skypost. The Sharp Daily, First day issue 0.8 million copies with plans to reach 1 million readers daily, is planning to excel Headline Daily. The development of free newspaper in China ushered a new era in newspaper industry. It has a vast market space and adapts to today’s publishing environment. Free newspaper has an unparalleled advantage in attracting the young readers. According to the research by Institute of Public Opinion, People’s university of China, In Beijing the newspaper readers’ average age is over 41, the situation is similar in Shanghai and Guangzhou, the newspaper readers are now becoming an aging population. The main reason for why young adults unwilling to read newspaper is â€Å" it costs money† They can  get the free information from other sources. Another research conducted by CTR and CNRS shows that in 36 major cities in China, the reading time for each person has declined from 40 minutes to 38 minutes. The report also reveals that the young people do not want to waste a lot of time in reading newspaper. The free newspaper enjoys its advantages in today’s newspaper industry. Firstly it meets the readers’ demand of getting informed in short time. When people are on the way to work, they don’t have much time to buy the newspaper, or they will feel boring when waiting the subway. So the free newspaper becomes their perfect choice. It can provide the information instantly, quickly and easily. People will choose the free newspaper for its convenience and for the effectiveness. The free newspaper usually distributed at most of the city’s metro stations, it is easy for people to get and read. What’s more, the free newspaper usually printed less pages than traditional newspaper, which means that it lessens that time of reading. People who are hurrying to work will prefer some short news rather than long, serious news. Another advantage for the development of free newspaper is that it can arrest the young reader’s attention. That will encourage the advertisers to buy more and more space for the purpose of reaching the young people, which will make the free newspaper profitable. Take Guangzhou as an example, the average age of Guangzhou metro passengers is 35.6, with white-collar workers accounting for 41 per cent of the total. The free newspaper is targeting these people by providing information about recreation such as places to go or date, affairs about the movie stars, music concerts, art exhibitions. From this perspective, advertisers are more convinced by the free newspaper because their readers are of relatively high purchasing power. Although the free newspaper is prospering in major cities, every coin has two sides. The obstacles are also noteworthy. From the perspective of newspaper industry, the falling competitiveness of newspaper is obvious. The mobile media and the network media are challenging the newspaper industry since it has fast speed of delivering message and directness to person. The CTR   shows that a person’s online time is increasing from 88.5 minutes in 2002 to 137.8 minutes in 2006. Its growth reaches about 56%. The mobile media is also threatening the development of free newspaper since it can not only displays text and graphics but also play both audio and video clips. From the perspective of readers, people with higher education will consider the free newspaper is not providing useful and high quality contents. As a new way of promulgation, the influence of free newspaper is also worth discussing and analyzing. On the one hand, the most noticeable influence can be seen from the growing belligerent atmosphere between traditional newspaper and free newspaper. The free newspaper is getting more advertisers and splitting advertising revenue which causes traditional newspaper a huge loss of money. So the launch of free newspaper forced the paid newspaper to lower their price in order to minimizing loss. Apart from the conflict of interests, the free newspaper is bound to give an impact on traditional editorial theory. Traditionally, the editor will select the source of news carefully can verify the authenticity. However, it is not the case for free newspaper. The free newspaper insists on providing quick information, the authenticity is not their top concern. But if we take a comprehensive view of general situation, we will find that the free newspaper is promoting the whole newspaper industry. On the other hand, the free newspaper has a positive influence on the society’s literacy. Suyuji, professor and dean, school of Journalism and Communication, Chinese University of Hong Kong, says that in 2009, they had a research on the readership among the adults in Hong Kong and the results show that 50% of the adults always read free newspaper while 60% of them will actually pay for newspaper. The percentage for both newspapers is similar, but the tendency is predictable that the readership of free newspaper is going to exceed the traditional newspaper. Another research conducted by GroupM, the global leading media investment management group, gives a more convincing result. This research had interviewed 303 people age from 15 to 49, 86%of them have the interests to read free newspaper. It also shows that some people who seldom read newspaper is also willing to have free newspaper to read.2/3 of the respondents said that they are satisfied with the content and they will  continue to read free newspaper. From the above researches we can see that the introduction of free newspaper in China plays an important role in dissemination of culture to people. Politically, the free newspaper can also serve as the correspondent for the government and people. The case in America is usual especially on campaigns and elections. Sometimes the media even helps influence what issues voters should care about in elections and what criteria they should use to evaluate candidates. In China, the content of free newspaper seldom concerns about political issues. The potential for political promulgation of free newspaper is huge. The government can have influence on shaping the public opinion and political value especially among the young adults. The free newspaper is an ideal tool for government to spread their ideas, inform the policies and communicate with their people. Ecologically, the free newspaper may result in a number of adverse effects on environment. Because the free newspaper is distributed randomly, the possibilities of people litter the ground with free newspaper is higher than other newspaper. This problem can be solved by putting a recycling box in subway stations, encouraging people to recycle the papers. Socially, the opportunities of increasing literacy through free newspaper is great, the reader’s social awareness will increase. Nowadays people read free newspaper for three major reasons: get informed, kill time and relax. However, since the free newspaper’s major income is from advertising, they will give more spaces for advertisements, thus the rights for reading the news will be neglected. In the future, more emphasis should be put on the quality of free newspaper, since some criticizes now blame free newspaper on false news and vulgar taste. In conclusion, Free newspaper in China has just start its development, it is going to spend years to become mature in the newspaper market. The advantages of developing free newspaper outnumber its disadvantage , it can be assumed that the newspaper industry will experience a deep and profound revolution. References [1]Free Newspaper Launched in Guangzhou China Daily October 2, 2006 [2]City’s sixth free newspaper hits the street China Daily (HK Edition) September 20, 2011 [3]The Dynamics of Mass Communication: Media in the digital age Joseph R.Dominick [4]Free newspaper focus on the new generation Wangying Media Observer , 2006 [5]Free newspaper made profound changes in newspaper industry Yanyu Bianjizhiyou ,2006 [6]Master thesis on analysis of Chinese free newspaper Huazhong University of Science and Technology [7]This year, Next year: China Media forecasts Groupm 2011 Autumn [8]Free newspaper influence on Hong Kong readers Suyuji, professor, dean, school of Journalism and Communication, Chinese University of Hong Kong [9]The New Trend of Urban Grassroots Political Promulgationï ¼Å¡The Recent Development of Free Newspapers and its Potential Political Impact Journal of Fujian School of Administration and Fujian Institute of Economics and Management

Turkish Government Memorandum Regarding

TO: Osman Gunes, Deputy Minister of the Interior, Government of Turkey FROM: Tolgahan P? narsayha, Political Advisor to the Government of Turkey DATE: 10/3/2012 SUBJECT: Addressing the Syrian Refugee Crisis Summary The Turkish Government has spent over $300 million providing for refugees fleeing the conflict in Syria [1]. As a neighboring country with important links to Syria through culture and religion alongside being a democratic country that recognizes international laws regarding refugees, Turkey has an obligation to continue to admit civilians from Syria into its southern provinces.By analyzing Turkey’s political ideals, its adherence to international laws and its ties to Syria and the Islamic world, I emphasize the Government’s duty towards addressing the refugee crisis above any other related issue (as will be further discussed) in this report. Problems associated with the Government’s Allocation of Resources Important issues that may have a bearing on Tu rkey’s provision of adequate resources to refugees include: its support for the Syrian rebels; lack of international action in Syria; and lack of international assistance to Turkey in providing aid and accommodation to refugees [1].These issues may need to be addressed before the Government can completely fulfill its duty towards the safeguarding of innocent civilians. Turkey’s Responsibility as a Regional Power The border between Turkey and Syria stretches 877 km, and is for both countries the longest land border they share with a neighbor [2]. This is significant as the Turkish Government can expect to take in comparatively larger numbers of refugees with relation to Syria’s other border states. In the past Our â€Å"responsibility† to accept refugees at arises from the fact that both Turkey and Syria share extensive historical, cultural and religious ties.Both are members of the OIC and are Muslim countries, and in the eyes of the Islamic world, Turkey has an automatic duty to house fellow Muslims fleeing from the violence. This responsibility is more important for Turkey because it has interests in maintaining strong relations with the predominantly Muslim â€Å"Arab world†; by accepting refugees it is also portraying an image of solidarity with the Syrian people, and this would help strengthen ties with the Arab world which, in light of recent protests for freedom and democracy which have been collectively termed as the â€Å"Arab Spring†, is largely in support of Syrian opposition forces.International Obligations towards the Protection of Victims of Prosecution Turkey is a member of the United Nations (UN), the North Atlantic Treaty Organization (NATO) and the Organization of the Islamic Conference (OIC), three international agencies that determine the laws and relations that Turkish Government is bound by while it addresses the ongoing refugee crisis in the country’s southern provinces.In adherence with i nternational law and as an upholder of Turkey’s democratic and liberal ideals, the Turkish Government has a basic duty to protect and provide refuge to Syrian refugees fleeing from persecution, as stated in the UN Universal Declaration of Human Rights. Options – Re-allocating resources or calling for international assistance From the outset of the war the Turkish Government has undoubtedly been in support of the rebel cause. The Government must seriously consider the impact this may be having on its allocation of resources to accepting and accommodating refugees.As previously mentioned, international laws dictate that civilians fleeing persecution have a right to seek refuge in a foreign country. Therefore the Government’s main priority as a foreign state should be to funnel resources into building adequate facilities for civilians. In direct relation to this, Turkey should also consider how its participation in the Syrian conflict will benefit the Syrian people and at the same time how it will benefit the economy and security of Turkey. Public support for Turkey’s foreign policy towards Syria is low and the public view of the Government’s handling of the conflict is largely negative.While the Government stands for the â€Å"freedom† of Syrian people it needs to seriously re-evaluate its position; it is a neighbor country and therefore has no duty to react to the internal political situation in Syria until an international consensus can be reached. Until that point it should focus on strengthening the Turkish border, screening incoming refugees and providing facilities for them. Recommendations The refugee crisis is just one form of the greater humanitarian catastrophe that has resulted from the Syrian uprising.Although Turkey’s interests and obligations lie in protecting persecuted civilians, it must also consider wider issues regarding the conflict, including the impact of its support for Syrian opposition for ces, as well as more pertinent humanitarian issues like the displacement of Syrians within Syria itself. The Government should therefore continue to lobby the international community to take action in Syria; more than this, it should seek assistance from international governments in building refugee camps and providing aid to civilians, in order to supplement dwindling resources.